Creative services for the design-challenged developer
You know something is wrong when the creative process that usually gives you life and energy becomes painfully slow and draining. Over the past couple of months, Mr. Blank Canvas has roughed me more than once… and in the process I’ve discovered three very subtle things that tend to sneak up and choke off my creative flow. Watch your back… they might be coming after you as well.
Killer #1 – Multitasking & Distractions
Nothing seems to sap my creativity levels more than trying to do too many things at once. If you’re a member of the Getting Things Done fanclub, you’re probably already well aware of this. According to David Allen (the author of GTD), our minds are like computer RAM. The more active “stuff” we have going on at any one time, the less efficient our brains seem to work.
David’s analogy totally makes sense to me, as I’ve often found that in order to really focus my creative energy on something, I need to get rid of the other distractions lobbying for my attention. I’ve found that turning off my email, IM, RSS and phone is the easiest and most effective way to get rid of the majority of these distractions. If you’re really overloaded with work and you’re having a hard time getting your brain to slow down enough to focus on one thing at a time, implementing a full-on GTD system really is a great way to go.
Killer #2 – Work Environment
This morning I had a meeting in my office, so I had to clean up all the clutter that was sitting on (and around) my desk. Now that all the loose papers, bills, kids toys, and junk mail are put away, I honestly feel super refreshed. It’s amazing how much of a difference your physical surroundings can make on your emotional state. The weird thing is that I never really seemed to notice how much the clutter and mess was weighing me down until it was removed.
Your work environment goes beyond just how tidy you are though, it also includes the colour of your walls, how comfortable your chair is, as well as the music playing in the background. Anything that is distracting your senses will play a part in how focused you can get. If you lucky enough to have the power to change some of these variables ( I realize that not all of us work from home) you’ll probably be surprised on what you can pull off with a limited budget.
Killer #3 – Fear of Failure
Every so often I’ll get contacted by a client that I feel is “out of my league” asking if I’m available to work on a project. If it’s not something that I feel is over my head (technically), I’ll usually go for it. It’s during these types of projects that I often find myself wasting hours of time second-guessing everything I do and putting way too much pressure on myself early on in the creative process. It wasn’t until after I listened to a podcast by Franklin McMahon (Episode #38) that I clued into the reason that I was putting this pressure on myself. I had a fear of failure.
I have a feeling that most of us deal with this from time to time, so I thought I’d share how I get around it. First, I start thinking about the goals of my client rather than my personal goals. My clients goals might be to increase visitor traffic and make their site more search engine friendly, whereas my personal goals might be to impress the client enough to land some repeat work from them. I’m finding that when I focus on my clients goals, there’s a good chance my personal ones will work out as well.
Another thing I’ll do is think to myself, “what would ___ (insert favourite designer’s name here) do in this situation? How would they handle the design of this nav? Would they use 2 or 3 columns for this layout? When I start asking those questions, ideas immediately start coming to mind and ideas start flowing. Almost seems like a brain hack, but it works.
I’m sure I’ve only touched the surface of the potential creativity killers out there, what kills your creativity?
Hello, my name is…
Jesse Bennett-Chamberlain, a stay at home designer from Grimsby ON, Canada. To get in touch use the contact form.
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Nick Harris
March 16, 2006
You could not have posted this at a more appropriate time! I am right now sitting staring at a big tangled digital mess that used to resemble 38 (!!) css files on each of 2 slightly differing sites, that a client has asked me to consolidate into 11 nice neat happy little files for their main site. They want to start testing in the morning.
My big creativity killer here is trying to dissect the files in an overly organised way. Try organising it in way X, start… get a third of the way through and my mind leaps to the problems this will give me by the end, and scrap it and start again. I’ve made more headway on the project this afternoon than the entire last week by just diving in and getting my hands dirty (and I’m having more fun too!)
I found a really good way to stop those little distractions was to hide my dock. I may disable growl mail too; no mail is so important that I MUST see it the instant it arrives.
Mark Benson
March 16, 2006
Patience is a big key for me, which is no-doubt related to Killer #1 – Multitasking and Distractions. My least-creative times are my most impatient times. Likewise, my most-creative times are the ones that are free from distraction, and I allow myself to focus in on the detail.
I can safely say that paying attention to detail is the single best help for me, in spuring on creativity.
Josh
March 16, 2006
You hit the nail on the head. I’ve experienced all three at times. It’s no fun. You give some good tips to overcome and that’s really the point. To overcome.
One thing that can kill my creativitiy is sitting infront of a design too long. It begins to look wrong or inadequate . I find that if I step away for 30 minutes or so and come back I feel somewhat refreshed.
Sean Sperte
March 16, 2006
Great post, Jesse. I think I’ll print it and hand it out to everyone else in my (media) department. I’d love to see a followup article on creativity sparkers — ways to get the creativity juices flowin’. ;)
Ben
March 17, 2006
Great article, I experienced all three when working on a design last night. Switching off the TV (which was on in the background), email and IM really helped me to focus. Also I found that after working for an hour in silence, switching on some music on low and trying to get into a relaxed state allowed me to get a whole new perspective on the design.
Also, as Josh said, taking breaks is a great way of helping to stop doubt creeping in from staring at something for too long.
Jesse Bennett-Chamberlain
March 17, 2006
Good call on the patience reference Mark, I know exactly what you mean (and your site is amazing by the way!).
I find stepping away from a design to be a huge help as well… especially when I’m doing logos for some reason.
You’re going to print the article eh? I suppose my lack of print style sheets will be revealed! Sorry about that Sean.
David Gafford
March 17, 2006
Don’t know about you guys, but I find if I try and design straight into photoshop or fireworks without doing any rough sketches first that just kills my creativity completely. I think there is a lot to be said for pen and paper…
Mark Benson
March 17, 2006
Jesse, I especially agree with the last point you made about asking the question, “what would designer xyz do in this situation?” In the past, this has worked well for me with music. A friend once gave me this assignment, while we were both in the middle of a music-composition dry-spell:
A. Write a song, both lyrics and music, that is something that Sting might put on his next album, while I write a song, both lyrics and music, that Tom Petty might put on his next album. In a week, let’s compare notes.
Amazingly, even though the songs weren’t that great, it sparked something new in me, that allowed my dry-spell to end, and to come up with something truly original and uniquely mine. I had forgotten until now, how good that technique worked; thanks for reminding me.
Brian Potstra
March 20, 2006
I agree with Davis,
Pen and Paper has almost become a lost art ( in web design anyways) and for me, its one of the most important steps in the ideation process. I find that my mind can tell my hand what to draw much faster than it can tell my hand to move the mouse and click ‘new photoshop document’ then ‘800×600 pixels’ then ‘create later’ etc. and so on… It just feels more raw, like ideas can naturally aspire and evolve, ...when i start to design in photoshop, i almost feel pressured to design something. Definitely a creativity killer!
Great post, Jesse!
Mike Walker
March 27, 2006
I am a firm believer of David Allen’s GTD methods—organize your life and you will feel a hundred times better about everything you do, work, life or otherwise. I’m only about half-way through “Getting Things Done” (ever find it hard to find time just pick up a book and read?) but what I’ve read so far has already helped me hone my organizational skills, and really has helped me just deal with any type of project more effectively and with less stress. I recommend this book to EVERYONE I know.
I find one of my biggest problems is that when I hit a design rut, I get trapped. I’m one of those people that needs to finish the current project that I’ve started before I can begin a new one, and that can really be a problem in the design world.
I’ve recently learned that If I’m stuck somewhere on a project, I NEED to leave it and move onto something else, whether it be another part of the current project, another project all together, or even something completely unrelated (remember that sink full of dishes in the kitchen?). This lets me clear my head, and when I resume the project, I usually can come at it from a different angle and get myself though the rut. Maybe this is common sense, but I wish I’d figured it out long ago.
I’d also like to note that I carry a 3”x5” spiral-bound notebook on me at all times, just in case something hits me out of the blue, I always have somewhere to put the idea. I picked up this tip from GTD.
glenroy
March 31, 2006
thanks for the post man. so bang on. i know these things are exactly what are responsible for my drowning lately, but seeing them written out is always beneficial for the kick in the pants moment. thanks for taking the time.
Clifton Labrum
April 11, 2006
This is a matter that I’m always thinking about. I wrote a similar article where I recommend Loosening Your Perfection Tourniquet when taking on overwhelming projects.
The biggest problem I face is that the internet is so darn cool. There’s always something cool to look up and go read about, so being online in the first place is distracting.
Thanks for the article.
Mairam Ayyash
April 18, 2006
As for myself, I found out two years ago that my best works are those done with very tight deadlines, and under pressure! not multiple projects at the same time because that is definitely a creativity killer, but if I have less time to finish one thing, I usually come up with better ideas, if I had a two-month deadline, I would start working a week before end of deadline :)
Some people mentioned paper and pen, I have started that recently, it is great…
I still beleive there is no magic way to help creativity flow, it just happens, as Jordan Ayan once mentioned in his AHA book: third step of the creative process is REALLY letting go…
Finally, a creative killer to me is … FEEDBACK, especially when I dont ask for it, or before the design is over… it kills instantly leaving no traces of creative life! don’t we all hate feedback? :)
Brock
April 19, 2006
About this clean environment: so true :)
Roger
May 18, 2006
One killer to my creative process is what I refer to as playing tennis in the dark.
Let me explain.
You do some designs, layouts, sketches, prototypes, whatever. Or you need more information, so you ask questions. This goes to the person/persons that are making decisions on the job. It sits for days, weeks, months.
Then it comes back in a flurry, due today or tomorrow AM and sometimes you need to reaquaint yourself with your own thinking. And you’ve lost some enthusiasm.
And then it goes away again…
And you lose more enthusiasm.
I call this tennis in the dark because for all the balls you lob over the net, you never know when one will be heading back to you.
It’s so awkward.
Matt
May 24, 2006
Just a point of information: David Allen is the guy who writes about getting things done. Dean Allen is the guy who gets Textpattern and TextDrive done.
jesse Bennett-Chamberlain
May 24, 2006
Rodger, that’s a great example! Completely understand what you mean with that one.
Thanks Matt for spotting the typo!
bluesaze
May 27, 2006
wow thanks I totally agree with all your point especially the First one. I gotta annoying habit of checking my rss and Email every 30 min. Will take your advice
Daniel
June 22, 2006
I can’t agree more. I had already read an article about killer #1 on some german newssite about a year ago but can’t find the link right now. It explained how your Instant Messenger will keep your brain waiting for the next message to arrive. And that will keep your brain in an alert state the whole time, consuming tons of energy.
Another killer is social problems. Try to resolve arguements with your parents, girl-friend, etc as soon as possible. Otherwise the discussion will go on in your head and distract you whenever you try to calm down and concentrate.
And
July 01, 2006
Want to add one more: criticism. It can be helpful, but can be killing
Miranda
August 23, 2006
I don’t agree with And. Criticism always helpful. Only “green” people accept it!